ETD-009 – Business Verification Policy

Plain Language Summary

Trust is one of the foundations of the ETD Marketplace. This Business Verification Policy explains how EmergencyTireDelivery.com (“ETD”) verifies marketplace participants and why verification helps create a safer and more trustworthy experience for motorists and providers.

Verification helps improve marketplace confidence but should not be interpreted as a guarantee of a provider’s qualifications, financial condition, licensing, insurance, or future performance.

1. Purpose

The purpose of this Policy is to establish a consistent framework for verifying the identity of marketplace participants while promoting transparency, accountability, and customer confidence throughout the ETD Marketplace.

2. Scope

This Policy applies to all businesses and individuals who advertise products or services through the ETD Marketplace, including but not limited to:

  • Tire Sellers
  • Tire Shops
  • Mobile Tire Installation Providers
  • Heavy Truck Tire Service Providers
  • Emergency Tire Delivery Providers
  • Wheel and Rim Sellers
  • Other marketplace participants approved by ETD

3. Verification Objectives

ETD’s verification process is intended to:

  • Help confirm the identity of marketplace participants.
  • Reduce fraudulent or misleading listings.
  • Promote customer confidence.
  • Improve marketplace integrity.
  • Encourage honest business practices.

4. Information That May Be Verified

Depending on the type of provider and the services offered, ETD may verify information such as:

  • Business or individual identity
  • Business name
  • Physical business address
  • Mailing address
  • Telephone number
  • Email address
  • Website
  • Business registration, where applicable
  • Tax identification information when required
  • Government-issued identification when appropriate
  • Service area
  • Payment information required for marketplace participation

Verification requirements may vary depending on the nature of the provider’s business.

5. Verification Status

ETD may assign a verification status to marketplace participants after completing applicable verification procedures.

Verification indicates only that ETD has completed its verification process based on the information available at the time.

Verification is not a certification, endorsement, guarantee, warranty, or representation regarding the provider’s quality, licensing, insurance, experience, financial condition, or future conduct.

6. Provider Responsibilities

Providers are responsible for:

  • Supplying accurate information.
  • Keeping business information reasonably current.
  • Promptly updating significant changes.
  • Cooperating with reasonable verification requests.
  • Responding truthfully to verification inquiries.

7. Misrepresentation

Providers shall not knowingly submit false, misleading, incomplete, or fraudulent information during registration or verification.

Providing false information may result in corrective action, suspension, removal from the Marketplace, or other actions consistent with ETD policies.

8. Periodic Review

ETD may periodically review provider information to help maintain accurate marketplace records.

Providers may be asked to confirm or update information from time to time.

9. Privacy

Information collected during verification will be handled in accordance with ETD’s Privacy Policy and applicable laws.

ETD will make reasonable efforts to safeguard confidential information while using it only for legitimate marketplace purposes.

10. No Guarantee

Business verification is one component of ETD’s Trust Framework.

Customers should continue to exercise reasonable judgment when selecting providers.

Verification does not guarantee:

  • Product availability
  • Service quality
  • Pricing
  • Response time
  • Licensing status
  • Insurance coverage
  • Customer satisfaction
  • Future business conduct

11. Relationship to Other ETD Policies

This Policy should be read together with:

  • ETD-001 Marketplace Charter
  • ETD-002 Marketplace Governance Manual
  • ETD-003 Privacy Policy
  • ETD-004 Terms & Conditions
  • ETD-006 Acceptable Use Policy
  • ETD-007 Provider Participation Agreement
  • ETD-008 Review & Ratings Policy

Together, these documents form part of the ETD Corporate Foundation and support ETD’s commitment to transparency, professionalism, safety, and marketplace integrity.

Guiding Principle

ETD believes that customer trust is strengthened when marketplace participants accurately represent who they are and the services they provide. Business verification is intended to promote confidence through transparency while supporting a fair, professional, and trustworthy marketplace for everyone.