ETD-017 – Marketplace Accessibility Policy

Plain Language Summary

EmergencyTireDelivery.com (“ETD”) is committed to making its marketplace as accessible, inclusive, and user-friendly as reasonably possible.

ETD believes that every customer, provider, and visitor should have a fair opportunity to access marketplace information, regardless of age, language, disability, technology, or level of experience.

Accessibility is an ongoing commitment and an important part of providing excellent customer service.

1. Purpose

The purpose of this Policy is to promote accessibility throughout the ETD Marketplace by encouraging inclusive design, clear communication, and continuous improvement.

ETD recognizes that accessible technology benefits everyone.

2. Scope

This Policy applies to:

The ETD website
Mobile access to the marketplace
Marketplace listings
Customer communications
Provider communications
Educational resources published by ETD

3. Accessibility Commitment

ETD strives to make marketplace information reasonably accessible by promoting:

Clear navigation
Readable content
Logical page organization
Mobile-friendly design
Consistent layouts
Simple and understandable language whenever practical

4. Mobile Accessibility

Because many customers access ETD during roadside emergencies using mobile devices, ETD encourages a mobile-first experience that emphasizes:

Fast loading pages
Easy-to-read text
Simple navigation
Clearly visible buttons
Efficient search tools
Minimal unnecessary distractions

5. Clear Communication

ETD encourages the use of clear, respectful, and easy-to-understand language throughout the marketplace.

Providers are encouraged to communicate service information accurately and avoid unnecessarily technical or confusing terminology whenever practical.

6. Language Accessibility

ETD recognizes that customers may speak languages other than English.

As the marketplace continues to grow, ETD may expand multilingual content and encourage providers to identify the languages in which they are able to communicate.

This helps customers locate providers who can communicate effectively during roadside emergencies.

7. Inclusive Marketplace

ETD believes that customers should be treated with dignity, courtesy, and respect regardless of:

Age
Disability
Language
National origin
Race
Color
Religion
Sex
Sexual orientation
Gender identity
Veteran status
Any other characteristic protected under applicable law

Marketplace participants are expected to maintain professional and respectful interactions with all customers and providers.

8. Continuous Improvement

Accessibility is an ongoing process.

ETD may periodically evaluate marketplace features, customer feedback, technological developments, and industry best practices to improve accessibility over time.

9. Feedback

ETD welcomes constructive feedback regarding accessibility.

Suggestions from customers and providers may help identify opportunities to improve the usability and accessibility of the marketplace.

10. Independent Providers

Providers remain independent businesses responsible for their own operations.

ETD encourages providers to make reasonable efforts to communicate effectively with customers and to provide services in a professional and respectful manner.

Guiding Principle

Accessibility is about helping people. By designing a marketplace that is clear, inclusive, and easy to use, ETD helps more customers find the assistance they need and enables more providers to serve them successfully.