ETD-018 – Artificial Intelligence & Automated Systems Policy

Plain Language Summary

EmergencyTireDelivery.com (“ETD”) may use artificial intelligence (“AI”), automation, and other technology to improve the marketplace experience for customers and providers.

Technology is intended to assist—not replace—human judgment, professional responsibility, or independent business decision-making.

This Policy describes ETD’s general approach to the responsible use of AI and automated systems.

1. Purpose

The purpose of this Policy is to promote the responsible, transparent, and beneficial use of artificial intelligence and automated technologies throughout the ETD Marketplace.

ETD believes technology should enhance efficiency, improve customer experiences, and support marketplace operations while maintaining appropriate human oversight.

2. Scope

This Policy applies to AI and automated systems that may be used in connection with the ETD Marketplace, including but not limited to:

Search functionality
Listing recommendations
Customer support tools
Marketplace communications
Fraud detection
Data analysis
Translation tools
Content assistance
Operational improvements

3. Human Responsibility

Providers remain responsible for the accuracy of their listings, communications, pricing, inventory, and services, regardless of whether AI or automated tools are used to assist in creating or managing marketplace content.

Customers remain responsible for reviewing information and making purchasing decisions based upon their individual circumstances.

4. Human Oversight

ETD encourages appropriate human review of important marketplace information.

Automated systems may assist with processing information, but technology should not replace reasonable human judgment where human review is appropriate.

5. Accuracy

AI-generated or automated content may occasionally contain errors or incomplete information.

ETD encourages providers and customers to verify important information, particularly information relating to:

Tire sizes
Product availability
Pricing
Vehicle compatibility
Service locations
Appointment details

6. Transparency

When reasonably appropriate, ETD may identify marketplace features or communications that are generated or assisted by automated systems.

ETD supports transparency regarding the use of technology that materially affects the marketplace experience.

7. Responsible Use

AI and automated systems should be used in ways that support:

Customer service
Marketplace efficiency
Professional communication
Accessibility
Operational improvements
Marketplace integrity

Technology should not be used to deceive customers, manipulate marketplace information, or misrepresent products or services.

8. Continuous Improvement

Technology continues to evolve.

ETD may periodically improve, modify, replace, or discontinue automated systems as marketplace needs, customer expectations, and technological capabilities change.

9. Privacy

The use of AI and automated systems does not alter ETD’s commitment to protecting user information.

The collection, use, and protection of personal information remain governed by ETD’s Privacy Policy and applicable law.

10. Independent Providers

Providers may choose to use AI or automated tools within their own businesses.

However, providers remain solely responsible for ensuring that information presented through the ETD Marketplace is accurate, truthful, current, and compliant with applicable ETD Policies and Marketplace Standards.

Guiding Principle

Technology should help people—not replace them. ETD supports the responsible use of artificial intelligence and automation to improve the marketplace while preserving accuracy, transparency, accountability, and human judgment.