ETD-023 – Data Quality & Accuracy Policy

Plain Language Summary

EmergencyTireDelivery.com (“ETD”) is committed to maintaining a marketplace that provides reliable, accurate, and useful information for customers and providers.

Accurate marketplace information helps customers make informed decisions, supports provider credibility, and contributes to a positive marketplace experience.

Data quality is a shared responsibility between ETD and the independent businesses and individuals who participate in the marketplace.

1. Purpose

The purpose of this Policy is to establish ETD’s commitment to maintaining accurate, current, and reliable marketplace information through responsible data management and continuous quality improvement.

2. Scope

This Policy applies to information displayed or maintained within the ETD Marketplace, including but not limited to:

Provider listings
Business information
Contact information
Tire inventory
Wheel inventory
Service areas
Business hours
Pricing information
Photographs
Service descriptions
Languages spoken
Marketplace categories
Customer reviews
Other marketplace content

3. Data Quality Principles

ETD seeks to maintain marketplace information that is:

Accurate
Current
Complete
Relevant
Consistent
Understandable
Useful to marketplace participants

4. Provider Responsibilities

Providers are responsible for maintaining the accuracy of information they submit to the ETD Marketplace.

Providers are encouraged to promptly update information whenever material changes occur, including:

Contact information
Business hours
Service areas
Inventory availability
Pricing
Services offered
Languages spoken
Business status
Other listing information

5. ETD Responsibilities

ETD seeks to support marketplace data quality by:

Providing tools for updating listings.
Encouraging regular listing reviews.
Reviewing reported inaccuracies when appropriate.
Improving marketplace organization.
Supporting consistent marketplace standards.
Continuously improving marketplace data quality processes.

6. Customer Participation

Customers play an important role in improving marketplace quality.

Customers are encouraged to REPORT information that appears to be:

Incorrect
Outdated
Misleading
Incomplete
No longer applicable

Constructive feedback helps improve the marketplace for everyone.

7. Continuous Verification

ETD may periodically review marketplace information to help identify listings that may benefit from updates or verification.

Review activities may include:

Contact verification
Listing activity
Business status
Inventory freshness
Service availability
General listing maintenance

8. Automated Assistance

ETD may use automated tools, including artificial intelligence, to help identify potential inconsistencies, outdated information, duplicate listings, incomplete records, or other opportunities to improve marketplace quality.

Automated tools assist the quality improvement process but do not replace provider responsibility for maintaining accurate information.

9. Corrections

When inaccuracies are identified, ETD may:

Request updated information from the provider.
Correct obvious administrative errors when appropriate.
Temporarily limit the visibility of incomplete or inaccurate listings.
Remove information that cannot reasonably be verified or that materially affects marketplace reliability.

Any actions taken will be guided by ETD’s Marketplace Quality Assurance Policy and other applicable governance documents.

10. Continuous Improvement

Data quality is an ongoing process.

ETD periodically reviews its information management practices to improve:

Accuracy
Consistency
Organization
Search quality
Customer experience
Provider visibility
Marketplace reliability

11. Shared Commitment

Reliable marketplace information benefits everyone.

Providers, customers, and ETD each contribute to maintaining a trustworthy marketplace through honest communication, timely updates, and responsible participation.

Guiding Principle

Accurate information helps people make better decisions. ETD is committed to maintaining a marketplace where reliable data, responsible participation, and continuous improvement work together to create a trustworthy experience for every customer and provider.